1.30.2013

CABALLERA

Vintage Fringe Cowboy Button-up from Tarte Vintage shoptarte.com, high waist leggings, clear transparent envelope clutch Tarte Vintage Vintage Fringe Cowboy Button-up from Tarte Vintage shoptarte.com, high waist leggings, clear transparent envelope clutch Tarte Vintage Vintage Fringe Cowboy Button-up from Tarte Vintage shoptarte.com, high waist leggings, clear transparent envelope clutch Tarte Vintage Vintage Fringe Cowboy Button-up from Tarte Vintage shoptarte.com, high waist leggings, clear transparent envelope clutch Tarte Vintage

Tarte Vintage Caballera Fringe Button-up and Clarity Transparent Clutch, high waist leggings, Deena & Ozzy heels

Between running errands in downtown LA and catching a late lunch at Pete's Cafe, we took some quick shots in an interestingly painted alley, which aren't hard too find. I gave Tarte's classicly fringed oversized button-up a more streamlined look by tucking it into some high waist leggings. But of course I had to remove it before our lunch via my 5 year old eating skills.

xoxo

TEASER: OTHERWORLDLY

Adria K and Amy Pham for Tarte Vintage Lookbook
A little teaser of the latest Tarte lookbook with Amy and Andria!
 
For the full set, visit the store's blog here.
 
xoxo

1.26.2013

TARTE: RELAUNCHED

Tarte Vintage Shoptarte Relaunch

screenshot of shoptarte.com

I'm excited to finally release Tarte's relaunch! Our store's been updated with new features and drool-worthy new arrivals.

I'll go into the juicy deetz in later posts, but I'll address the biggest shift: Tarte's new official store blog. This page (JoellenLove) will return to its original content of personal style, food posts, and photo diaries, while store-related inspiration, updates, and trend forecasting/alerts will be on Tarte's blog. That is not to say I won't be sharing blurbs here as well, after all this is my job!

If you'd like to be a guest blogger or an in-house, more frequent blogger, please send a writing sample and your blog URL to contact@shoptarte.com

Hope you like!

1.21.2013

FLARE

More on http://joellenlove.com More on http://joellenlove.com More on http://joellenlove.com More on http://joellenlove.com More on http://joellenlove.com More on http://joellenlove.com

Tarte Vintage Viscose Camel Buttom-up, Zara flats, knit headwarmer, H&M thigh-highs, thrifted shorts and cardigan, vintage braided belt

Wrapping this up quickly as I sit waiting patiently for datboyy at the Popkiller headquarters, typing away frantically on my dying iPad. These shots are an accurate representation of winter in SoCal: warm enough to wear short, but too cold for bare legs.

xoxo

1.16.2013

DID YOU SEE THE WORDS

Crochet cardigan, Daisy Button-up c/o Wasteland, H&M PU leather shorts, crochet knit thigh high over the knee socks, vintage quilted Chanel purse, shoes c/o Lulus.com AC2 Animal Collective & Flying Lotus at Hollywood Bowl

Thrifted crochet cardigan, Daisy Button-up c/o Wasteland, H&M PU leather shorts, knit socks, vintage quilted Chanel purse, Mary Jane shoes c/o Lulu*s

Animal Collective at the Hollywood Bowl with Caylen and PT via disposable camera. I need to stock up on these babies before they become obsolete.

xoxo

1.12.2013

INSTAGRAM: @TARTEVINTAGE

Large Oversize John Lennon sunglasses 
Earlybird Lennon Sunnies in gold and black 

90s fashion 
Lolita Sweetheart Sunnies here

USA American Flag sequin bomber jacket
Came across this gem while hunting for the store!

pearl cat ears headband shoptarte.com tarte vintage, white jelly sandals jellies 
Lo-fi Cat Ears headband here

DIY crown of roses floral crownKill Bill Crazy 88 Gogo Halloween costume
Halloween: DIY crown of dead roses for Juliet Capulet post-suicide costume | Gogo & The Crazy 88 costume

Skeleton Thigh High Over the knee socks, white jelly jellies sandals 90s tarte vintage nasty gal halloween party eyeball bodysuit Eye See U bodysuit tarte vintage shoptarte.com
Kristine, Jade, and I at the Nasty Gal Halloween bash

Jelly Rounds keyhole sunglasses lilac tarte vintage shoptarte.com
Jelly Rounds sunglasses here

essie nail polish american apparel interior design bookshelf
Color-coordinating my room

vintage gianni versace mixed print knit sweater tarte vintage shoptarte.com
Vintage Gianni Versace knit sweater here

antique gold vintage mirror tray, perfume viles, flea market vintage galaxy wolf shirt, peyton spiked headband tarte vintage shoptarte.com
Peyton spiked headband here, vintage Star Fox Wolf tee (sold)

mickey mouse button-up blouse macarons for breakfast, yogurt, granola tarte vintage pearl cat ears headband, space15twenty yard sale flea market, gold leather skater skirt
~In December, drinking horchata~

chunk oatmeal vintage knit sweaters shoptarte.com tarte vintagepsychedelic 60s 70s fashion print flower power groovy tarte vintage holiday look book amy pham nawt phamous andria
Andria K and Amy Pham for Tarte Vintage

clear transparent envelope clutch, heart shaped flask shoptarte.com tarte vintage
Clarity Transparent Clutch here

dog print cardiganDIY make your own grilled cheese the spot downtown Santa Ana
Amazing doggie print cardigan coming soon, Make Your Own sandwich at The Grilled Cheese Spot

jade eagle galaxy bodysuit, quilted leather high waist shorts shoptarte.com tarte vintage
Jade for Tarte Vintage

cat star tights shoptarte.com tarte vintage
Cat Star Tights coming soon, by popular demand!

marc jacobs amy watch rose gold, sequin cardigan, scalloped shorts, maya brenner designs initial bracelet
hot pink transparent backpack, blue hologram satchel purse, smiley face, jelly sandals, heart shaped sweetheart lolita sunglasses, lime crime lipstick, 90s fashion, grunge
Accessories coming soon, sunglasses available here

It's been three months since our last instagram round-up, so I feel it's a good opportunity that I've since changed my instagram name more appropriately to @tartevintage. To keep up with my personal photos, you can follow @booboomuahmuah, but be warned that you'll be exposed to my candid and unadulterated silliness. At any rate, just make sure to follow the store's account! 

@TARTEVINTAGE on instagram

1.11.2013

ROSE GOLD

Marc by Marc Jacobs <a target=

Marc by Marc Jacobs Amy watch, American Apparel chiffon skirt, vintage sequin cardigan (coming soon?)

This was one of the photos taken after I received this watch as a gift from datboy. I, the indecisive girl that I am, deleted all the other photos taken that day. If you took a peek at my hair, you'd thank me. Continued indecision: the question mark after "coming soon" regarding my vintage sequin cardigan that was initially for the store. Not sure if I can part with it! 
xoxo

1.07.2013

TARTE @ SPACE15TWENTY

Gold PU leather skirt, Pearl Cat Ears Headband at shoptarte.com, Unicorn Oxford blouse, Topshop Jewel tights, Studded Topshop ballet flats Gold PU leather skirt, Pearl Cat Ears Headband at shoptarte.com, Unicorn Oxford blouse, Topshop Jewel tights, Studded Topshop ballet flats

Vintage Unicorn Oxford button-up, Tarte Lo-fi Cat Ears Headband, Smart Aleck Metallic Gold Mini Skirt c/o Lulus.com, Topshop jewel tights and studded ballet flats

A few snaps from our impromptu pop-up shop at Space 15 Twenty. Always a good time selling here, especially with the farmer's market just behind us.


Tarte Vintage a Space 15 Twenty yard sale flea market Tarte Vintage a Space 15 Twenty yard sale flea market 
Lovely customer snagged our Genesis Leopard Shorts at half off our normal price!
Tarte Vintage a Space 15 Twenty yard sale flea market
+ accessories by Hardcouture (our fav. pieces coming to Tarte soon)
PS. You can enter JOELLENLOVE at checkout on Lulus.com for 15% off your entire order!

xoxo